20.02.2013 - 17:20 Uhr

mobilcom-debitel expands its sales network: Acquisition of majority stake in MOTION TM Vertriebs GmbH

mobilcom-debitel GmbH has bought a 51-percent stake in MOTION TM Vertriebs GmbH, based in Troisdorf. By acquiring the majority of shares in the leading online mobile telecommunications retailer, mobilcom-debitel is increasing its retail and online sales points. Today's purchase of a 51-percent stake is preceded by an on-going close collaboration since 2005. The parties have agreed not to disclose the purchase price. The acquisition is subject to the usual regulatory approval.

By acquiring the 51-percent stake, mobilcom-debitel is acquiring a majority holding in an established online sales partner for mobilcom-debitel as well as Vodafone, o2 and T-Mobile. MOTION TM will continue to act as a sales partner for all network operators. MOTION TM and mobilcom-debitel have successfully worked together for many years and aim to sustainably expand the combined business. The founders will remain on board as shareholders and will provide close operational support for joint projects. MOTION TM has its own sales platform for retailers, called ‘moon’. The two companies have jointly run the online sales platform www.modeo.de for twelve months, and offer white-label solutions for retailers who want to take their sales online.

"Because of our long association with MOTION TM we know the business model as well as the managers behind it. That makes us confident that we are making the right business move, and also that we will be able to quickly and successfully implement the integration, in terms of both staff and culture," says freenet AG CEO Christoph Vilanek.

"You have to keep moving in order to position yourself as a reliable partner and steerable sales channel in the major sectors of mobile communications. We are proud that in mobilcom-debitel we have found a strong partner to expand our sales network and sustainably expand in the fast-paced mobile communications market," says Ümit Akbulut, Founder and Managing Partner of MOTION TM Vertriebs GmbH.

The shareholding not only expands mobilcom-debitel’s sales points: "MOTION TM brings the system expertise to supply our specialist retail partners with an integrated bundle of hardware, new contracts and contract renewals for all relevant providers," adds Vilanek.

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