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About the freenet Group

In its traditional business freenet AG acts as a network-independent mobile service provider with a subscriber base of around 12 million respectively a market share of 12.1 per cent in Germany.

The company’s portfolio comprises own tailor-made tariffs and services as well as the tariff portfolio of the network operators Telekom, Vodafone and Telefónica in Germany. The key target group is made up of private users, who are addressed as part of a multiple-brand strategy. Against the background of the saturated German mobile communications market, the core brand mobilcom-debitel focuses on high quality contract relations with regard to signing up new and managing existing customers – resulting in a remarkable own customer base (Customer Ownership) of 9.53 million. In addition, the discount brands of the freenet AG cover the No-frills sector.

In order to expand the service provider business, the freenet Group supplies the digital lifestyle growth market with innovative digital applications relating to home automation and security, health, data security, entertainment and infotainment – including the latest smartphones, tablets and notebooks as devices with attractive accessories. By acquiring GRAVIS – Germany’s largest independent and authorized distributor of Apple products – freenet significantly increased its business volume in this area with a continuous revenue growth since 2013.

Closeness to the customer across all sales channels is essential to the company’s successful competitive positioning as a retail-oriented service provider with around 590 own shops, further stationary retail points and strong presence in all major electronic markets.

In the course of its digital lifestyle strategy, the company has extended its business activities through the acquisition of Media Broadcast Group (100%), the unique commercial provider of the DVB-T2 HD standard in Germany, and EXARING AG (24,99%), disposing of 12,000 km fibre-optic network in Germany enabling moving-image entertainment.

With this move, freenet intends to participate in the growth market of digital TV.


As of 31.12.2016

Group structure

Major companies in the freenet Group
Our brand portfolio