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The freenet Group is the biggest network-independent telecommunications provider in Germany. The Group offers its customers a comprehensive portfolio of services and products, primarily in the field of mobile voice and data services.
As a mobile service provider, the freenet Group has no network infrastructure of its own but markets, under its own name and for its own account, mobile communications services for the mobile network operators Telekom, Vodafone, E-Plus and O₂ in Germany. The network operator contracts signed with the above mentioned companies form the basis of the operative business: Under these contracts, the company buys mobile communications services from the network operators and markets them to its end customers.
Under its main "mobilcom-debitel" brand as well as under the no-frills brands "klarmobil", "freenetMobile" and "callmobile" in the discount segment, the freenet Group markets its own network-independent postpaid, prepaid and no-frills services and rates. Moreover, the company also offers the network operators’ original rates.
In addition, the freenet Group sells mobile communications devices and additional services in the field of mobile data communications.
The primary sales channels are the nearly 600 branded shops, a large presence in electronics retail and superstores—which includes a distribution agreement with Media-Saturn Deutschland GmbH—as well as the online and direct-to-customer sales. This makes the Group the largest network-independent sales and distribution platform for mobile communications products in Germany. Its marketing focus is essentially on the B2C business with private households in Germany.
The company also operates the online portal www.freenet.de and is increasingly offering content for mobile internet as well. The freenet Group’s Portal business is rounded off by the Group-internal online marketing agency freeXmedia.
At 31 December 2010, the Group had a total workforce of almost 4,000 employees at its headquarters in Büdelsdorf and eight other sites in Hamburg, Stuttgart, Düsseldorf, Erfurt, Kaiserslautern, Kiel, Oberkrämer and Velten.
The freenet Group generated a revenue of 3.34 billion euros in 2010, of which more than 97 percent were incurred in the Mobile Communications segment.
As of: 31 December 2010
